How to build a video player for a variety of products and scenarios of use?
A scaleable and standardized, yet flexible system
that unifies the cross-platform experience
general info
company
globo
my role
ux / ui designer
client
globoplay
globo.com
g1
ge
gshow
& others
skills used
information architecture
interface design
prototyping
next project
stage
GLOBO
a video consumption platform
the project
what
A multi-device video player platform meant to be applied on a variety of digital services on *Globo's portfolio (consisted on many leader brands on the entertainment, news and sports market in Brazil).
* Globo is the biggest media company in Latin America.
why
Globo aimed to provide a more consistent video consumption experience across its different products. At the same time, they also needed to enhance the flexibility of the platform, so it could be easily customized by products according to specific needs. As requirements, the stimulus for binge watch and the responsibility to design a structure in which we would optimize future development & maintenance costs.
how
Through a redesign of the platform. First, restructuring of the video player architecture (improving scaleability and customization flexibility), alongside a new graphic user interface system that offers a consistent experience throughout a range of products and contexts (always having in mind the usability specificities of different device categories).
goals & needs
.
people |
easy to use
.
consistent experience
contextual recommendation
business |
multi-product platform
systematized flexibility
reduced maintenance costs
.
.
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